Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization’s direction in response to a changing environment. It is a disciplined effort that produces fundamental decisions and actions that shape and guide what an organization is, who it serves, what it does, and why it does it, with a focus on the future. Effective strategic planning articulates not only where an organization is going and the actions needed to make progress, but also how it will know if it is successful.  

In these times of economic downturn and uncertainty it’s critical to get the most out of every fund raising opportunity. Having personally raised over 60 million for both for-profit and non-profit entities I have the expertise to not only assist you in the development of appropriate strategies but also the unique vision to place you above the competition.

Fund raising is not a dirty word, it’s a critical component of every organizations survival, whether you are a small business or a start-up needing venture capital or perhaps a not-for-profit needing to expand and diversify its approach to raising program support revenue.

 

Business analysis is all about solving problems. Any problem that arises and detracts from delivering on programs or products, doesn’t allow for a free flow of information and ideas, slows down business development or fund-raising or worse case scenario, threatens the solvency of your operation.

Problem solving, or trouble shooting, has been the backbone of my responsibilities for over 30 years and the development of new ideas has resulted in bench marked programs being utilized nationally and even internationally. 

Chris’s expertise and connections will allow the best use of visuals and award winning creative to ensure success. Possessing advertising agency creative experience and award winning solution development gives him a unique edge up on the competition.

Branding, campaign creative and even way-finding are all skills he brings to the client to create a fully immersive and effective brand and messaging experience. Crisis communications and press releases are all part of Chris A Johnson’s arsenal.

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The most important tools Chris brings to the table are his ears. Listening and questioning who you are, what you desire to be, and assisting you in shaping your vision. This will allow you to move forward with confidence. In any effective organization, leadership is key to everything. That leadership wears many different hats; whether it is the executive in charge, the Board of Directors, the director of a department or the volunteer leading an exercise or effort, they all need to possess effective leadership abilities and Chris A Johnson can assist in evaluating talents or training.  

Marketing is used to identify the customer/client/donor, to satisfy the their initial curiosities and to retain their interest. With those entities as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of those needing or supporting an entity and as the means of staying viable. Chris A Johnson has excelled at developing and delivering customers/clients/donors for over 25 years.